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TikTok Licensing Is Trickier Than We Thought — Court Grants Partial Victory to Universal Music Group In Its TikTok Copyright Infringement Lawsuit Against Bang Energy Drink

UMG and its subsidiaries had claimed a case for Direct Infringement of copyrighted music in Bang’s TikTok promotional videos, and Contributory Infringement for allowing influencers to use that music to promote Bang.

For brands that think TikTok’s blanket major licenses apply to them — Universal Music Group begs to differ.

On Monday, U.S. District Judge William P. Dimitrouleas ruled that UMG is entitled to partial summary judgment against Bang Energy for unauthorized usage of music on TikTok. Bang is a brand of energy drinks and sports nutrition supplements, and is a subsidiary of Vital Pharmaceuticals.

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